What is the purpose of SEO? The purpose of using SEO is to get your website pages to show up in search engine results so you can capture as much of that traffic as possible. We also know that the majority of search engine traffic comes via Google.
So it’s no surprise that the majority of SEO efforts are focused on helping websites show up on Google.
So, now you know how important good SEO is in order to get people to visit your website. But, what happens once they get to your site? That’s where your conversion rate comes in. A conversion can be defined as getting website visitors to do what you want them to do when they visit your site – whether it’s to buy something, download something, sign up for something, or just interact in some way, shape or form. Given this definition of conversion, your conversion rate is simply the percentage of people who do exactly what it is you want them to.
The Ultimate Goal of SEO is to Increase Conversions!
Your small business brand is important because it represents a promise to your customers. Your small business brand is the mental image your customers form whenever they encounter your name or logo. Your brand is what customers believe about you based on everything they’ve ever seen or heard — whether good or bad, true or false.
Keep in mind two facts about what brands are and aren’t:
If you make impressions in your small business marketplace, whether proactively or unconsciously, you’re building your brand. In fact, you’re likely building two brands at once — a business brand for your company and a personal brand for yourself.
Something as basic as your street or online address contributes to how people perceive your brand. For that matter, customers, prospective customers, job applicants, reporters, bankers, suppliers, and those who refer people to you and your business form impressions every time they walk through your front door, visit your website, meet an employee, see your ad, or scan an online review or search results.
All those impressions accumulate to become your brand image in your customer’s mind, which is where brands live.
With a well-managed brand, your company hardly needs to introduce itself. Within your target market, people will already know your business, its personality, and the promise it makes to customers — all based on the positive set of impressions you’ve made and they’ve stored in their minds.
Without a well-managed brand, you’ll spend a good part of every sales opportunity trying to introduce your business, while some well-known brand down the street can spend that time actually making the sale.
We are all familiar with the process of conducting a search online. A user types a particular keyword or keyword phrase into the query box in Google and literally gets pages of results that are directly related to the keyword. It does not matter what the keyword is, there are generally pages of results. On each page there are 10 results in most cases. There has to be some sites on the first page, why shouldn’t they be yours? By hiring SEO Ranks On Top In San Antonio you can put your site into the top spots on the search engine result pages.
SEO Ranks On Top will design a page or site so that it has the greatest chance of being in those top three slots, or at least on the first page of the search results. This is important since most users do not ever look past the first result page for an answer to their query. We use a wide variety of strategies and tools, both on page and off that will ensure our clients’ pages achieve top results in organic searches.
SEO Ranks On Top has many different methods and strategies at our disposal. We will use a variety of tools to achieve the optimal search results for your business. In most cases we will build a unique package of strategies which are specifically adapted to the unique needs of your business. We may use some on-page strategies such as using business related keywords in the content, title tags and Meta descriptions. We will also incorporate off page strategies such as using various types of link building strategies to help provide numerous relevant backlinks to the site. Search engines place a high value on generic, relevant links and this is an important part of the search algorithm. SEO Ranks On Top will also use applicable social media platforms that will be beneficial for your business. Savvy business owners will hire an SEO agency to optimize their sites. SEO Ranks On Top will create and implement a successful web marketing campaign.
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